Bello belles

"Belo belles"

Sun.Star Davao, Aug. 29, 2015

Mother and daughter team Dr. Vicki Belo and Cristalle Belo Henares perfectly complement each other.

Dr. Belo, who is the Belo Medical Group’s founder, admits that between the two of them, it is Cristalle who is more entrepreneurial while she, on the other hand, sticks to the medical side of her practice and business. The 32-year old Cristalle acts as the CEO of Belo Essentials as well as the Managing Director of the Belo Medical Group.

 From a 44-square meter clinic in 1990, the Belo Medical Group now operates eleven state-of-the-art clinics that are strategically located across the Philippines, including its latest clinic in Davao’s Abreeza Mall.

Dr. Belo reveals that “the Belo Medical Group offers a comprehensive range of treatments from skin care to non-invasive, surgical and age-defying solutions. The group’s innovative approach to beauty has pioneered the application of the latest technologies from the US, France, Italy, Switzerland, Russia, Brazil, Israel, Japan and Korea”.

“It is what makes us unique. We focus on bringing the latest available technology, medical procedure and products from across the globe to provide the best possible solutions for our patients.  The Belo Medical Group’s 25 years of exceptional expertise in the specialized field of aesthetic dermatology and cosmetic surgery has earned it numerous awards and recognitions”, she adds.

Up close and personal

To highlight its 25^th year, the Belo Medical Group brought in the Belo Festivale in Davao, a four-day event showcasing the group’s brand story with various activities wherein patrons can take photos, and avail of Belo products and treatments at the Abreeza Mall. It culminated with a mini show by Club Mwah and ‘Belo baby’, Piolo Pascual.

During the recent exclusive media affair celebrating the Belo Medical Group’s anniversary at Seda Hotel, we spent a few hours getting to know Dr. Belo’s personal journey and the inspiring story of her mega success.

Joining Dr. Belo was her lovely daughter Cristalle as well as celebrity endorsers, 1973 Ms. Universe Margie Moran-Floirendo and multi-awarded actor Piolo Pascual.

There is something so sincere and candid when the charming Dr. Belo starts to talk. She has no qualms in divulging sensitive issues beginning with her life as an adopted child who was bullied at 5 years old in school. “Fat and ugly” were among the mean words uttered to her by mischievous classmates.

Growing up as a teen, she had unsightly pimples which made her a regular patient with a dermatologist. These experiences shaped her passion to specialize in the same field when she took up medicine.

‘Cristalle’ clear

Even if she came from a privileged background, Cristalle knows the value of paying it forward. In 2004, she volunteered as a pre-school worker for 10 months in Bukidnon with only Php3,500.00 as her monthly allowance.

After college, she started working for the Belo Medical Group in 2005. One of her biggest projects was overseeing the construction of the Belo building in Greenhills approving the plans and materials and collaborating with the design team. Dr. Belo confidently delegates these kinds of tasks to Cristalle as she is not fond of the rigors of site inspections and going over the details.

In 2007, the Belos launched their own beauty line, Belo Essentials, which with phenomenal sales is now serving as the retail arm that distributes beauty and personal care products to drugstores, supermarkets, and selected countries.

It is ‘Cristalle’ clear why Dr. Belo is mighty proud of her daughter and why her unica hija is beaming with pride over her mom’s continued success. Together, they commit to fulfill Belo’s vision to “make the Philippines, the most beautiful country in the world, one person at a time”.

So, what’s next for these unstoppable Belo belles? “World domination!”, declares Dr. Belo playfully.

E-mail the author at mom.about.town.dvo@gmail.com. Visit www.momabouttowndavao.blogspot.com.